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"What Every Contractor Needs to Know Series" - Advertising

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In the residential as well as the commercial markets, the end result is really customer service. A happy customer, one that is pleased with your work will recommend you to others. In order to have happy customers, you must first have a customer. Advertising is one of the tools in the tool box that will help you get customers.

This PDCA booklet discusses advertising and outlines a program that can be developed and customized for your business. It is one of several booklets by PDCA that are targeted to provide clear and concise information that will help residential painting and decorating contractors to grow and prosper in their business. 30 pages