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"What Every Contractor Needs to Know Series" - Direct Mail

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For some painting and decorating companies, direct mail is the cornerstone of their marketing. For other companies, direct mail is a complete waste of money. So the question must be asked, what is the difference between these two experiences? The answer is how the direct mail is executed within a company.

This booklet is about building a direct mail program that works for the residential and commercial painting and decorating contractor.